Ideation

Local IT services firm wanted to physically reach customers outside of their local area. They wanted to place something tangible into their hands, and make it memorable enough to increase brand awareness. A campaign was created; having various funny figures (ninjas, vikings, robots, etc) guarding the clients databases. The print mailers were a large part of the campaign, and were paired with online advertising, print ads, and trade show marketing materials. The campaign was a success and brought in several new customers to the local business.

Skills Utilized

• Print Design
• Copy Writing
• Strategy
• Campaign Management