Ideation

First Place Auto Parts wanted to promote sales for Black Friday. A theme was chosen of dark lighting, with neon graphics. A sort of shady, late night deals feel. The graphics were developed and copy was written to promote this feel. The sale was sent out through an e-mail campaign, and promoted with graphics on social media, and banners on the website. Total revenue generated was 20k over 3 e-mails.

Skills Utilized

• Graphic Design
• Sales Enablement
• Copy Writing
• Strategy & Ideation