I can help you find the precise message to clearly speak to who you are as a company.
My websites look great, but each page has a clearly defined conversion goal.
I empower brands by guiding and mentoring those behind them on best practices, strategies, and design theories.
My Ideology
I believe you can learn something from everyone—as long as you’re listening. I’m always building on the legacy and lessons of those who have come before me.
As a marketer and designer, this is quite a legacy indeed. Although the discipline of marketing only really emerged in the 1900s, it builds on a foundation of sales, advertising, copywriting and relationship-building that is much older.
Some of its wisest teachings are hundreds of years old. Some of its big lessons happened only months ago. Marketing is the art of communicating with people and influencing them on a base, human level. Sometimes with just a visual, color, or idea. Good marketing should stick with you, and inspire a feeling or action.
First step is setting up the time to succeed. Laying out the project framework, timeline, and obtainable goals.
Apply passion, knowledge, and skill to accomplish the project. Care and time should be applied to garner an exceptional result.
Final delivery of project. Analytics will be applied to measure success rate, learn from missteps, and gain further knowledge for future use.
I had the honor and pleasure of working with Mike for a little over two years. During that time, we worked closely together in rebranding, website strategy, brand creation, and overall design and marketing best practices. I learned so much through working with Mike, most (if not all) of which has remained applicable and my team uses the concept learned from Mike on a daily basis. Mike is an incredibly hard worker, team player, will go the extra mile without being asked, and is an all around joy to work with. I was lucky to have the opportunity to work with him, and now I have the privilege to call him my friend.
- Scott Yockey
Founder Hydroz
Michael is a great designer and has been a pleasure to instruct at the art institute of Cincinnati (AIC). I only have good things to say about him. Always a positive attitude trying to achieve the best possible; he also exhibited critical thinking and common sense that few of people his age were capable of. Certainly a strong element in any marketing team!
- Frederic Pissaro
Artist
Mike worked on several projects while freelancing at Freshwater Creative. He’s a pleasure to work with, and never shied away from any new challenges that were thrown his way. He’s a sponge looking for new learnings to absorb, and always willing to share his knowledge with others. He’s a great person to have on the team.
- Tom Hutchinson
Managing Partner - Freshwater Creative
It was a pleasure working with Mike at RPUI. Not only is he a great team player and extremely easy to get along with, but his experience and knowledge of websites, graphics, etc. allows him to also work very well independently. Mike is a good self-starter, works well under pressure and requires minimal supervision, as he takes his job seriously and cares very much about meeting deadlines and obtaining goals. While working with Mike at RPUI, he not only designed catalogs and flyers for multiple plant locations, but he designed and built websites for the individual plant locations from scratch. Such improvements not only helped increase sales and customer product awareness, but also helped to streamline processes internally within the organization to increase efficiency.
- Carle Self
Accounts Manager RPUI
