Ideation

The Problem: The catalog was extremely out of date. Many products were missing; others had been discontinued. The branding was stale and needed updating.

Solution: The branding for the catalog was redesigned from the ground up. Layout was adjusted to add  new products, highlight specific areas, and condense the catalog after removing discontinued products. This was an “all hands on deck” project combining the efforts of myself, product management, and, merchandising associates, and outside freelancers.

Reaction: The new catalog was gladly accepted by customers and led to many new sales. The layout has been easy to use and is a customer favorite among the catalog offerings.

Skills Utilized

• Copy Writing
• Layout
• Photography & Manipulation
• Print Design
• Vendor/Outside Team Management
• Project Management
• Catalog Design