Ideation

The Right Stuff catalog was in need of a major facelift, with no time to complete it. It was no longer representative of the product line, the companies’ modern offerings, and the company as a whole. A large re-branding and catalog update campaign was started with the goal of a new look and feel, and a catalog that represented the current offerings. We accomplished this utilizing outside vendors to product the main “guts” of the catalog, having myself re-brand the company visuals and work with printers, and internally reviewing the entire catalog for updates. This catalog was completed in record time, with a huge success. The right stuff catalog went on to be one of the most sought after catalogs in their respective brands.

Skills Utilized

• Campaign Management
• Typography
• Design
• Layout
• Photography
• Active Listening