Ideation

The SoffSeal catalog was extremely outdated, and deserved a major facelift to better represent its current offerings and brand. A large re-branding and catalog update campaign was started with the goal of a new look and feel, and a catalog that represented the product line better. We accomplished this utilizing outside vendors to product the main “guts” of the catalog, having myself re-brand the company visuals and work with printers, and internally reviewing the entire catalog for updates. This catalog was completed in record time, with a huge success.

Skills Utilized

• Layout
• Copy Writing
• Photography
• Project Management
• Strategy