Ideation

First Place Auto Parts and RPUI cultivated a large assortment of Youtube videos. These were created to satisfy the need for enthusiast content, how-to videos, product demos, and industry news/history. Sales enablement was the ultimate goal, with extra effort placed on making First Place and Dave a household name. To date the most popular video on the channel has 102K views. The top six videos have 500K views split between them.

Skills Utilized

• Videography
• Copy Writing and Research
• Graphic Design
• Web Design
• Video Editing