Ideation

With the Holidays closing in, First Place Auto Parts wanted to engage customers with sales and new products. A promotion was generated; 10% off across the board with extra % off given to Holley products. This allowed FPAP to showcase their brands and drive sales while attracting attention to a new product line. A e-mail campaign was generated (left) with accompanying holiday logos and banners on the site (right) to promote the sale. The e-mail campaign was shared across all social media accounts. Total revenue generated was over 25k in 1 week.

Skills Utilized

• Graphic Design
• Copy Writing
• Ideation and strategy
• Sales Enablement