Ideation

The company decided to take a leap, and sell products directly to consumers. A previously owned business was re-imagined and re-branded as RPUIs’ new retail arm. This business and website would sell RPUI products, as well as products from other companies. This was a huge project. An entire company created and run by the marketing department, as a drop shipping operation. After 5 months of development the site went live to immediate sales. 1 Year in; and First Place was one of the most successful companies in the RPUI organization. This website was complex, and boasted vehicle and year specific landing pages, landing pages for brands, brand and product spotlight areas, automated e-mail flow campaigns, pop-ups, and an extensive customer outreach program.

Skills Utilized

• Web Design
• HTML
• CSS
• E-Mail Marketing
• Copyrighting
• Content Generation and Management
• Project Management
• Digital Marketing Ads
• Product Photography