Ideation

PUI Interiors had a problem. Their catalog was several years out of date. Many products within were no longer available, several mistakes were included in the current version, and every employee had made notes in their own version that were not available to everyone.

I was directed to lead a massive catalog re-write project; with the goal of combining all correct “versions” of the catalog into one and giving it a visual update. I spent 4 days straight at the PUI facility going through catalogs and making notes. After 6 weeks, the redesign and updates were complete and the new PUI Interiors catalog was ready. A digital version was uploaded to the internet, and dozens of in-house copies were printed and bound by hand. These are currently being used by all customer facing PUI employees, and is considered a vital tool within the business. I felt immense pride, to be able to give this business something that helped them so much.

Skills Utilized

• Project Management
• Negotiation
• Writing
• Photography
• Graphic Design
• Active Listening
• Public Speaking