Ideation

Hydroz, a water purification company selling filtration systems and coolers, needed a brand guide to direct third party marketers that are unfamiliar with their brand and business. After doing a deep dive on Hydroz marketing and background, a brand archetype was chosen. Colors were nailed down in Pantone codes, and visuals were set to standard. I created a 13 page brand guide that laid out color and logo usage, brand identity, copy themes, competition,  and products or service tiers.

Skills Utilized

• Copy writing
• Layout
• Print Design
• Graphic Design
• Strategy
• Branding